When it comes to developing a brand, sharing work in progress can be a tricky decision. On one hand, sharing your work allows you to gather feedback and insights from others, which can ultimately lead to a stronger and more cohesive brand. On the other hand, sharing work prematurely can risk diluting your brand and confusing your audience.
So, when and how should you share your branding work in development?
The first thing to consider is timing. Sharing branding work too early can lead to premature judgments and potentially derail your creative process. It’s important to ensure that you have a solid foundation in place before sharing your work with others. This means having a clear understanding of your brand’s vision, values, and target audience, as well as a strong visual identity that reflects these elements.
Once you have a solid foundation in place, it’s important to choose the right people to share your work with. Look for individuals who have a good understanding of branding and marketing, and who can provide constructive feedback that will help you improve your brand. Avoid sharing your work with too many people, as this can lead to conflicting opinions and confusion.
When sharing your branding work, be clear about what feedback you are looking for. Are you looking for input on your brand’s visual identity, messaging, or positioning? Providing guidance on what kind of feedback you are seeking will help ensure that you receive relevant and constructive insights.
Finally, it’s important to be open to feedback and willing to make changes based on the input you receive. Remember that branding is a collaborative process, and that the input of others can help you refine and strengthen your brand.
In conclusion, sharing branding work in development can be a valuable way to gather feedback and insights from others. However, it’s important to do so at the right time, with the right people, and with a clear understanding of the feedback you are seeking. By approaching the sharing of branding work thoughtfully and strategically, you can ensure that you receive helpful insights that will ultimately lead to a stronger and more successful brand.
