Rolling out a new brand: Managing change internally
Rolling out a new brand can be an exciting and challenging endeavor for any organization. It involves not only marketing…
Tag: brand
Should the media be an audience for your brand?
In today’s digital age, the role of the media in promoting and shaping brand image has become more prominent than…
Should your campaign identity match your brand identity?
When running a campaign for your brand, it is crucial to consider whether your campaign identity should match your brand…